YINDROPS
Our society leans more towards Yang energy (action and intensity) than Yin energy (calm, intuition, inner connection with nature). Did you know that this imbalance can lead to stress, fatigue, and disconnection from yourself and your body? This is why it’s essential to incorporate doses of Yin into your daily life and align with the energy and rhythms of Mother Earth, where we come from.
Return to simplicity, to the natural. Reconnect, in this complex modern environment, with your Yin energy to "return to yourself" and restore your well-being. There is no rush; go slowly, drop by drop. Remember that every small gesture adds up, and that the small drop that breaks the glass is the beginning of change.
The identity design highlights the brand's desire to reconnect with nature. Therefore, we worked with sublunary elements that bring us back to the origins of everything.
services
Art Direction
Brand Strategy
Visual identity
Packaging
2020. Barcelona