This project aims to bring the world of fragrance to the people, transforming perfume lovers into creators.

The initiative stems from a partnership established in 2018 between Bosch Siemens Hausgeräte (BSH), a household appliances group, and Puig, a Spanish perfumery and luxury group.

The work focused on creating a corporate identity, concept, and layout for social media that seamlessly blends the essence of a premium editorial brand in the fragrance world with the features of an innovative technological product.